Background & Context
AAA Plumbing and Heating operates in local services & programmatic seo. Before this build, teams relied on fragmented tools and manual coordination that slowed delivery, limited visibility, and made scaling harder as demand grew.
The Challenge
A regional plumbing business needed visibility across many towns and service types without manually building hundreds of static pages.
Our Approach
Next.js App Router site with programmatic SEO—dynamic service pages, auto-generated local guides, and a blog CMS driven by typed data modules.
Discovery & architecture
We mapped stakeholders, workflows, and constraints for AAA Plumbing and Heating, then defined a pragmatic architecture that balanced speed-to-market with long-term maintainability.
Iterative build & integration
Next.js App Router site with programmatic SEO—dynamic service pages, auto-generated local guides, and a blog CMS driven by typed data modules.
Hardening & launch
We validated performance, security, and operational readiness before go-live—documenting handoffs so internal teams could own the platform after launch.
What We Delivered
- Scalable local presence across Berkshire & Middlesex—delivered as part of a structured rollout with stakeholder sign-off.
- Sub-second static loads on mobile—delivered as part of a structured rollout with stakeholder sign-off.
- Foundation for organic lead generation from high-intent local searches—delivered as part of a structured rollout with stakeholder sign-off.
Outcomes & Impact
- Scalable local presence across Berkshire & Middlesex
- Sub-second static loads on mobile
- Foundation for organic lead generation from high-intent local searches
Together, these outcomes gave AAA Plumbing and Heating a clearer operating model: faster execution, better visibility for leadership, and a technical base that supports the next phase of growth.
Technology Stack
Services Delivered
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