Distribution & FMCG
Sales Force Automation
Mobile SFA for field sales, order booking, and territory management
Background & Context
Sales Force Automation operates in distribution & fmcg. Before this build, teams relied on fragmented tools and manual coordination that slowed delivery, limited visibility, and made scaling harder as demand grew.
The Challenge
Manual order collection processes Limited field sales visibility Inefficient route management Delayed sales reporting Poor market intelligence collection
Our Approach
A mobile-enabled Sales Force Automation platform empowering field sales teams with real-time order booking, customer management, GPS route planning, market intelligence, and performance monitoring—synced with central ERP.
Discovery & architecture
We mapped stakeholders, workflows, and constraints for Sales Force Automation, then defined a pragmatic architecture that balanced speed-to-market with long-term maintainability.
Iterative build & integration
A mobile-enabled Sales Force Automation platform empowering field sales teams with real-time order booking, customer management, GPS route planning, market intelligence, and performance monitoring—synced with central ERP.
Hardening & launch
We validated performance, security, and operational readiness before go-live—documenting handoffs so internal teams could own the platform after launch.
What We Delivered
- Increased field productivity—delivered as part of a structured rollout with stakeholder sign-off.
- Faster order processing—delivered as part of a structured rollout with stakeholder sign-off.
- Improved market coverage—delivered as part of a structured rollout with stakeholder sign-off.
- Better sales visibility—delivered as part of a structured rollout with stakeholder sign-off.
- Real-time sales reporting—delivered as part of a structured rollout with stakeholder sign-off.
Outcomes & Impact
- Increased field productivity
- Faster order processing
- Improved market coverage
- Better sales visibility
- Real-time sales reporting
Together, these outcomes gave Sales Force Automation a clearer operating model: faster execution, better visibility for leadership, and a technical base that supports the next phase of growth.
Technology Stack
Services Delivered
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