Agricultural export marketing
IBS Global
Export-ready agricultural marketing site that showcases product quality for international buyers.
Background & Context
International Business System (IBS) is an agricultural exporter established in 1995 in Quetta, Pakistan—shipping fresh fruits, vegetables, and rice toward Afghanistan and Central Asia via land routes. Overseas buyers evaluating suppliers online need product quality signals, operations credibility, and clear contact paths—not informal WhatsApp-only outreach.
Tekvers built a brand-aligned Next.js 16 / React 19 / TypeScript site with Tailwind and custom Gazpacho/Jost fonts. Canonical origin is https://www.ibsglobal.pk. Typed product data covers Kinnow (Sargodha citrus), Potatoes (Okara; varieties including Lady Rosetta, Mozika, Sante, Esmee), and Rice (Super Basmati, 1121, 1509, IRRI-6 with fumigation/phytosanitary notes). Pages include home, about, company, products, operations (supply chain / infrastructure / certifications narrative), three SEO blog articles, and contact. SEO helpers provide metadata generation, organization/localBusiness/breadcrumb JSON-LD, sitemap, and robots.
Contact form shows a browser alert only—no server submit or mailto wiring in source. This is a brochure/export marketing site, not a B2B ordering portal.
The Challenge
An established agricultural exporter needed a modern web presence to reach international buyers and showcase Kinnow, potatoes, and rice quality beyond informal outreach channels. Without a coherent agricultural export marketing foundation, IBS Global stakeholders faced fragmented tools, slow handoffs, and limited visibility—classic failure modes Tekvers designs against.
The Solution
Tekvers delivered a Next.js brochure site with dedicated product modules, operations storytelling, three export-oriented blog articles, SEO/JSON-LD scaffolding for ibsglobal.pk, and contact surfaces for buyer follow-up. Tekvers delivered a maintainable agricultural export marketing system for IBS Global using Next.js, TypeScript, Tailwind CSS, with phased rollout, operator workflows, and documentation suited to long-term ownership.
Our Approach
Buyer journey and product IA
Navigation centers what export buyers care about—products, quality signals, operations, and company story—rather than a generic corporate sitemap.
Product and brand build
Dedicated product presentation for Kinnow, potatoes, and rice pairs varieties and destination notes with a strong red/green brand system on Next.js TypeScript.
SEO and digital marketing readiness
Metadata helpers, sitemap/robots, JSON-LD, and three long-form articles (Central Asia exporting, land-route advantages, QC/certification) give campaigns discoverable landing points.
What We Delivered
- Brand-aligned Next.js site for ibsglobal.pk
- Dedicated product presentation for Kinnow, potatoes, and rice
- Operations overview for export credibility
- About / company leadership and values pages
- Three SEO blog articles on export and quality themes
- Sitemap, robots, and JSON-LD structured-data helpers
- Custom Gazpacho/Jost typography and red-branded UI
- Responsive TypeScript / Tailwind layouts
- Contact page with inquiry UI (client alert; no API persistence)
Outcomes & Impact
- Professional export-business presence for international buyer discovery
- Clear product pages for Kinnow, potatoes, and rice
- Stronger quality and operations narrative for overseas prospects
- SEO-ready structure supporting digital marketing campaigns
IBS Global can meet international buyers on a modern site that showcases real products and operations—turning cold discovery into credible export conversations instead of relying only on informal channels.
Technology Stack
Services Delivered
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