Web3 influencer marketing
Hypelet
Web3 influencer marketing site with KOL sections, Velay product showcase, and remote newsletter API.
Background & Context
Web3 and digital marketing agencies need to showcase influencer/KOL positioning, service lines, and product work quickly—without paying headless CMS tax for every campaign story. Hypelet (hypelet.pro) markets influencer marketing and build services, surfaces Velay sports-booking product work, and publishes newsletter content from a separate blog-management deployment.
Tekvers built a Next.js 14 App Router site with React 18, TypeScript, Tailwind, Framer Motion, Lucide, react-markdown, axios, and Redux Toolkit wired with an empty reducer (not a meaningful client store). The home page uses a dual desktop/mobile component tree (separate hero, services, products, influencers, newsletter sections). Static catalogs define 11 services and Velay Booking / Vendor / Dashboard products. Newsletter index and slug pages fetch blogs from https://blog-managment-drab.vercel.app/api. Contact form simulates success after a delay with no network write. Local src/app/api/** folders exist without route.ts handlers. Neon green accent on dark backgrounds reinforces the Web3-native brand.
The Challenge
A Web3 marketing agency needed KOL-forward branding, service/product storytelling, and newsletter publishing—without standing up a headless CMS or inventing a backend contact CRM in the first marketing release. Without a coherent web3 influencer marketing foundation, Hypelet stakeholders faced fragmented tools, slow handoffs, and limited visibility—classic failure modes Tekvers designs against.
The Solution
Hypelet: Web3 influencer marketing site with KOL sections, Velay product showcase, and remote newsletter API. Deployed Web3 agency presence with influencer and product storytelling. Tekvers delivered a maintainable web3 influencer marketing system for Hypelet using Next.js, TypeScript, Tailwind CSS, Framer Motion, with phased rollout, operator workflows, and documentation suited to long-term ownership.
Our Approach
KOL-first information architecture
Home sections and influencer UI present Hypelet’s network and services (including Web3 KOL community and viral strategies) so visitors understand the agency before reading long service grids.
Remote newsletter without CMS lock-in
Newsletter routes load posts via axios from the external blog-management API, with `next.config` image allowlisting for that host—campaign content can ship from the blog service without embedding a CMS in the marketing repo.
Motion polish with honest stubs
Framer Motion drives brand presence; Redux Toolkit remains scaffold-only; contact is simulated; no local API routes—so portfolio claims stay aligned to what actually runs.
What We Delivered
- Next.js 14 App Router marketing site for hypelet.pro
- Dual desktop/mobile home composition
- Static services catalog (11 offerings) and Velay product showcase
- Newsletter index and detail pages via external blog API
- Framer Motion brand interaction and dark/neon visual system
- react-markdown rendering where content requires it
- axios integration to blog-management deployment
- Contact UI stub (simulated success, no backend write)
- Meta domain verification noindex route
Outcomes & Impact
- Deployed Web3 agency presence with influencer and product storytelling
- Newsletter pipeline without embedding a headless CMS in the marketing repo
- Clear separation between marketing UI and external content API
- Honest scope: no local contact persistence; Redux unused in practice
Hypelet showcases KOLs, services, and Velay product work with Web3-native motion—while newsletter velocity stays on a separate blog service and the marketing site avoids fake CMS or contact-backend claims.
Technology Stack
Services Delivered
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