Background & Context
Hypelet operates in web3 influencer marketing. Before this build, teams relied on fragmented tools and manual coordination that slowed delivery, limited visibility, and made scaling harder as demand grew.
The Challenge
A Web3 marketing agency needed KOL showcases, campaign content publishing, and newsletter growth without headless CMS cost.
Our Approach
Next.js site with custom markdown blog renderer, influencer profiles, Redux state, and static export deployment.
Discovery & architecture
We mapped stakeholders, workflows, and constraints for Hypelet, then defined a pragmatic architecture that balanced speed-to-market with long-term maintainability.
Iterative build & integration
Next.js site with custom markdown blog renderer, influencer profiles, Redux state, and static export deployment.
Hardening & launch
We validated performance, security, and operational readiness before go-live—documenting handoffs so internal teams could own the platform after launch.
What We Delivered
- Deployed Web3 agency site with blog and influencer showcase—delivered as part of a structured rollout with stakeholder sign-off.
- Custom markdown pipeline for flexible campaign content—delivered as part of a structured rollout with stakeholder sign-off.
Outcomes & Impact
- Deployed Web3 agency site with blog and influencer showcase
- Custom markdown pipeline for flexible campaign content
Together, these outcomes gave Hypelet a clearer operating model: faster execution, better visibility for leadership, and a technical base that supports the next phase of growth.
Technology Stack
Services Delivered
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